Melissa HarbersNov 2, 20223 minVictoria's Secret Developed the Ultimate Buyer's PersonaIn fashion, few brands are more iconic than Victoria's Secret. For over 50 years, the company has been dressing women in beautiful...
Melissa HarbersNov 2, 20222 minDeveloping a Buyer's Persona Can Reduce Marketing Costs In today's competitive marketplace, ensuring you're marketing your product or service to the right people is more important than ever....
Melissa HarbersNov 2, 20223 minThe Biggest Waste of Marketing DollarsLike most business owners, you're always looking for ways to save money and increase profits. One place you may not have thought to look...
Melissa HarbersNov 1, 20223 minYour brand voice is already talking. Do you like what it is saying?Your company's brand voice is already out there - whether you realize it or not. Every time customers interact with your business, they...